![]() There are 2 ways users can get from a short video to e-commerce: Sale products via Douyin How does Douyin Store work?Īs you might know already, Douyin is now the largest short-video platform in China. The predominantly female audience of Douyin is another appeal of the App for advertisers, eager to reach out to young and affluant female users.ĭouyin soared to 320 million daily active users within just 2 years. The predominantly young and upscale audience makes Douyin an interesting platform for brands who are curious to tap into China’s Gen Z shopper set. Jiguang data shows that 43% of Douyin users live in first- and second-tier cities, the developed metropolitan areas.ĭouyin users are also remarkably young: often below 24 years old. It was also the most downloaded non-game iOS app in the world, beating such big names as YouTube, Instagram, Facebook, and WhatsApp in download charts.Ĭonsidering that Android users in China have to download the app from third-party stores (as Play is banned), Douyin (named Tik Tok overseas, where the platform has also expanded rapidly) has successfully established a strong international presence, especially in Asian countries like Thailand, Japan, Indonesia and Vietnam.Īt home, Chinese youth love the fun and quirky content. Having grown to about 486 million monthly active users as of June 2019. Many brands use live-streaming to market and sell products.ĭouyin supports videos leading to e-commerce platforms such as Taobao and Douyin store. Pet video is also a popular category, this video received 53.5 million views in a day and over 3.5 million engagement accumulatively.ĭouyin has a live-streaming section that can be accessed via the top left sign. This fried chicken tutorial video received 187 million views within a day and over 5 million engagements. This is a typical viral video, 14 seconds long, a plot twist in the middle, and a great visual effect. Here are some of the most popular videos on Douyin: Daoxiaodao SamaĤ.1 billion video views, 5.6 million video engagement, grow over 1 million followers within 1 week. The most popular videos are often between 10 to 30 seconds long. ![]() Viral videos on Douyin could get 30-200 million views within one day. It enables users to add music and effects to their videos in order to make them more interesting/creative. What is Douyin?ĭouyin is a short-video App with powerful editing capabilities. The Chinese mini-music-video social network combines funny and interesting short clips, an immersive full-screen interface and powerful AI for its sticky magic. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate lip-syncs and comical dances, shopping, to holding some more puppies. Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app.Ī cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive.
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